Ciara One-Two Steps to Macy's

(NEW YORK) Ciara graced the fourth floor of Macy's with her presence today as the new spokeswoman for Rocawear's campaign, I Will Not Lose. "I love the fact that there's a meaning with the clothes. That's my mentality for myself, I will never lose," said the artist on her involvement with the label. "I love that the line is broadening towards older audiences, because I'm getting older too, so I'm growing with it." Dressed in a puffy silver Rocawear vest, the singer dished that she's seen some exclusives from the line and she's excited for the "funky boots" and new jackets.
With a purchase of $100 or more in Rocawear duds, fans were able to meet Ciara, receive an autographed photo of the singer, and also get tickets to tonight's Scream Fest concert. The first fan in line, Tiara Paul, traveled all the way from Harlem to arrive at 9:50 a.m., all due to her love for Ciara, "because she's real."
The campaign, launched on August 15 by the company's co-founder and CEO Sean "Jay-Z" Carter, also features Three 6 Mafia and Chris Brown and is designed to inspire youth not to lose sight of their dreams.

Source: Fashion Weekly