Lord & Taylor will be running a model search in February. Although Lord & Taylor did a great job with their new branding initiatives, the fall ad campaign did not get stellar marks for diversity. I think this new model search will pay off if some diverse models can be picked to represent them in Spring '09. If you have what it takes SIGN UP!MODEL SEARCH DETAILS:
Two lucky contestants will win the Grand Prize, joining top professional models as a part of the Spring ’09 advertising campaign, as well as a $1000 Lord & Taylor shopping spree!
Registration for Next Year’s Model will take place at each of the Lord & Taylor store locations listed below on the date of the casting call only. Twenty contestants, 18 and older, will be selected per store and their images posted online within 24-48 hours. Then the public will view the contestants and vote for their favorites.
The top ten contestants per store will advance to a second round of voting which will narrow the field to 12 finalists, two per store. These finalists will each be awarded a First Prize of a $500 Lord & Taylor shopping spree and a trip to New York City, all expenses paid, where they will participate in a fashion show at Lord & Taylor’s Fifth Avenue store, where industry experts will select the two Grand Prize winners.
Registration for Next Year’s Model will take place at each of the Lord & Taylor store locations listed below on the date of the casting call only. Twenty contestants, 18 and older, will be selected per store and their images posted online within 24-48 hours. Then the public will view the contestants and vote for their favorites.
The top ten contestants per store will advance to a second round of voting which will narrow the field to 12 finalists, two per store. These finalists will each be awarded a First Prize of a $500 Lord & Taylor shopping spree and a trip to New York City, all expenses paid, where they will participate in a fashion show at Lord & Taylor’s Fifth Avenue store, where industry experts will select the two Grand Prize winners.
Casting Call Calendar
Fifth Avenue - Monday, Feb. 11th, 10AM - 2PM
Garden State Plaza - Tuesday, Feb. 12th, 10AM - 2PM
Prudential Center - Wednesday, Feb. 13th, 10AM - 2PM
Washington- Thursday, Feb. 14th, 10AM - 2PM
Eastchester - Friday, Feb. 15th, 10AM - 2PM
Garden City- Saturday, Feb. 16th, 10AM - 2PM
Fifth Avenue - Monday, Feb. 11th, 10AM - 2PM
Garden State Plaza - Tuesday, Feb. 12th, 10AM - 2PM
Prudential Center - Wednesday, Feb. 13th, 10AM - 2PM
Washington- Thursday, Feb. 14th, 10AM - 2PM
Eastchester - Friday, Feb. 15th, 10AM - 2PM
Garden City- Saturday, Feb. 16th, 10AM - 2PM
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