As part of it's $10 million ad campaign Lord & Taylor has made its mark on The MB 2007 Fashion Week. As hundreds take in all that is Fashion Week they had no choice but to take notice at what is surely a rebirth of sorts. The L&T ads lined 6th Ave and the reaction from those in the fashion industry was bravo!
One fashion insider did point out that there does need to be more diversity in the new campaign. "It looks great and I'm sure they spent a lot of money and a lot of thought, but it very pasty", said the insider.
There is more expected from the retail giant that was recently acquired by NRDC from Federated (now Macy's Inc). We are waiting to see what Fall has to offer from Lord & Taylor.
There is more expected from the retail giant that was recently acquired by NRDC from Federated (now Macy's Inc). We are waiting to see what Fall has to offer from Lord & Taylor.
Posts
No comments:
Post a Comment